Concept maps

In strategically relevant projects, concept maps developed using the methods of visual facilitation or graphic recording are very helpful to visualize project results based on the rules of design and storytelling.

A good map illustrates the essence of a project in several dimensions. Just like with a project plan, the order is clear: What will happen first? Where are we headed? Thanks to arrows, different colors and the way the map is set out, targets and dependencies are also intuitively clearly depicted: Who is working with whom? Why are we actually doing this?

Besides the quantitative facts, the concept map is primarily about conveying emotions and the vision. Just like in a good story, decisions can be communicated much better through emotions: What is our vision? Why do we want to go there? The map offers enough freedom to imagine the path yourself and to add your own ideas – a prerequisite for taking the initiative.

But how is such a map created? We always develop the map in collaboration with you. The three typical steps are:

Determine the goal and basic structure: Which project results are particularly important? Who is the map intended for? Which points are key to ensuring that the map is communicated successfully?

Integrate stories: we incorporate familiar signs and symbols used by your company, linking up words with images.

Accentuate: the first rough draft is already made during the workshop. We then add the details. In a final step we put the finishing touches on it with you.